Man has a new best friend, and it’s called Vollebak. Founded by two brothers, Nick and Steve Tidball, the innovative and experimental apparel brand aims to keep the human adventure spirit alive by protecting us from the rough and sometimes lethal elements of Mother Nature. So far, two jackets have been developed to ensure adventurers and athletes can worry less about their physical and mental limits and focus on the task ahead. Employing a NASA-like approach to clothing, the Baker Miller Pink jacket improves your parasympathetic nervous system’s response and helps you relax, while the Condition Black Ceramic style affects your sympathetic nervous system and helps keep you alive. “It’s engineered to increase your chances of survival if something goes wrong,” Steve Tidball explains.“The Ceraspace panels stay cool to limit body heat loss, and the magnetic survival pockets help to hold you in the foetal position, keeping your core organs and vital arteries warm.” Vollebak’s forward-thinking design could make all the difference in a life or death situation.